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"I chose to work with Astrid because of her background in both the arts and business worlds. After our consultation meeting, it became clear to me that she works with her clients to help them achieve success that rings true for each individual, and doesn't just follow the same formula with everyone. She is also a terrific listener and very easy to talk to. There was nothing about the coaching process with Astrid that felt fake or empty -- we got down to nuts and bolts, and took a good look at the motivations behind my current habits as a means of changing those habits when necessary. As a result of working with her, I have reached a new level of balance in my life, and I have more confidence than before about my business decisions. Though it wasn't my main goal going into coaching, I also have found I am doing better financially than in the past. I am now able to approach new situations and apply what I discovered with Astrid, so the benefits of coaching with her have extended beyond the time we were actively working together. It was an invaluable experience."
— Christina J., Publicist, New York, NY
Astrid is one of the most inspiring people I know, having been incredibly successful in both her first career as a lawyer and her family life, while maintaining one of the most upbeat, optimistic, and forward-thinking personalities out there.
Through innovative thinking, genuine care and concern, and an immensely organized approach, Astrid has helped me refocus my core values, reshape my personal mission statement, and prioritize all the aspects of my life in which I am so invested. The focus in both my professional and personal life has brought my success and happiness to a new level.
— MS, New York, NY
"When I attended the “Take Charge: Keys to a Successful Legal Career” my office hosted, I went in with an open mind but no expectations about how useful the workshop would be for me. I was surprised by the thought provoking content which, coupled with Astrid’s creative energy, led me to think in new ways about managing my daily tasks, asking for work experiences I had only been hoping for, and thinking about how I use my time. The creative and positive approach has been helpful to me in the months since. I strongly recommend the workshop as an enjoyable and productive way to rethink how you are using your time and energy at work and, if you are ready, to ask yourself hard questions, such as what your goals truly are."
— JK, New York, NY
Networking is one of the key tools that can make the difference between a good career and a great career. Many people shy away from networking or fumble around when meeting new people because they do not know what to say about themselves. They are missing an opportunity to connect with the very people whom need them! The secret is in crafting a short and powerful “elevator speech”.
The most effective elevator speeches are succinct, carefully-crafted messages that immediately tell someone why he or she would be interested in connecting with you. An elevator speech should tell the listener:
1. what you do;
2. who your target audience is;
3. what need you fill for them; and
4. what result you would like from this encounter.
This type of elevator speech focuses on your target audience: what they lack, what they need and why you are the best person to solve their problems or fill that important need. This type of message is more likely to encourage your listener to talk to you, find out more about what you do, have another meeting and eventually hire you or refer you to someone who will hire you.
Here is my Elevator Speech:
“As a professional life and career coach and lawyer. I help professional musicians and artists to achieve the career success, financial security and life balance that they long to have.”
Depending on whom I am meeting or where I am, I will then add: How would you like to find out more about coaching? or
Let’s set up a meeting so that we can see how coaching might help you.
To create your Elevator Speech, answer the following questions:
1. What do I do?
Consider what you do. Then think about how you distinguish yourself from the other people in your niche and what makes you unique and memorable.
2. Who is my target audience and what do they lack?
Visualize your ideal audience member. What is that person’s occupation? What demographic does that person fall into? What does that person love to do? What is missing from that person’s life? What challenges does he or she encounter? What would make that person’s life better?
3. What need do I fill for my target audience?
Now that you have some better insights into your target audience what they are lacking, think about how you fill the need of that audience and what skills or talents you have that they need.
4. What would I like from this encounter?
The last part of the elevator speech helps you to take this contact to the next level. What are you looking for? A meeting? A name of someone who can help you? A resource? ASK!
Put these elements together using the following template:
(your target audience)
(describe the need that you fill for your target audience)
so that they ________________________________________________.
(the benefits that they derive)
Here’s what I would love for us to do:______________________________.
(your goal from this encounter)
You can refine your Elevator Speech in a few ways:
Practice your speech in front of a mirror so that you are comfortable with the message and you feel authentic when saying it.
Now you are ready to connect with the people who need you most!
I would be delighted if you should wish to reprint this article (for free) in your newsletters, blogs, websites, and message boards. Please include the following attribution:
Astrid Baumgardner, JD, PCC is a professional life coach and lawyer, Coordinator of Career Strategies and Lecturer at the Yale School of Music and the founder and President of Astrid Baumgardner Coaching + Training, which is dedicated to helping musicians, lawyers and creative professionals take charge of their lives and experience authentic success. In addition to her work at YSM and her individual coaching practice, Astrid presents workshops at leading conservatories and law firms on topics including Career Planning, Goal-Setting, Time Management, Dynamic Communication, Conflict Management and Personal Branding and Networking. She is the author of numerous articles on the various aspects of how to achieve and live authentic success.