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Clients Say...

Music Publicist

 

"I chose to work with Astrid because of her background in both the arts and business worlds.  After our consultation meeting, it became clear to me that she works with her clients to help them achieve success that rings true for each individual, and doesn't just follow the same formula with everyone.  She is also a terrific listener and very easy to talk to.  There was nothing about the coaching process with Astrid that felt fake or empty -- we got down to nuts and bolts, and took a good look at the motivations behind my current habits as a means of changing those habits when necessary.  As a result of working with her, I have reached a new level of balance in my life, and I have more confidence than before about my business decisions.  Though it wasn't my main goal going into coaching, I also have found I am doing better financially than in the past.  I am now able to approach new situations and apply what I discovered with Astrid, so the benefits of coaching with her have extended beyond the time we were actively working together.  It was an invaluable experience."

— Christina J., Publicist, New York, NY

 

Pianist & Juilliard Graduate

"The [Energy Leadership] assessment broke down my life clearly into seven energy levels, and it was shocking to see how much negative energy level was present.  Being an extremely visual person, it was the reality check that I needed. The assessment gave me a foundation on which to base my future action plan in terms of solving issues.  While everyone has positive and negative energy in their lives, it is really helpful to know what percentages they are, and how they are also subcategorized, and how these tie in with each other."

— IW, New York, NY

 

Director of Learning and Engagement, OPERA America

Brava!  Thank you so much for sharing your gifts, experience, and depth of knowledge with us.  Your presentations truly anchored the program.  I really appreciate the time and thought you put into tailoring the information to the opera world and to their personal experiences.  That really made the difference.  I look forward to the rest of the week with this solid footing underneath us. 

— Leah D. Wilson, New York, NY

Networking is one of the key tools that can make the difference between a good career and a great career.  Many people shy away from networking or fumble around when meeting new people because they do not know what to say about themselves.   They are missing an opportunity to connect with the very people whom need them! The secret is in crafting a short and powerful “elevator speech”.

The most effective elevator speeches are succinct, carefully-crafted messages that immediately tell someone why he or she would be interested in connecting with you.  An elevator speech should tell the listener:

1. what you do;

2. who your target audience is;

3. what need you fill for them; and 

4. what result you would like from this encounter.

This type of elevator speech focuses on your target audience:  what they lack, what they need and why you are the best person to solve their problems or fill that important need.  This type of message is more likely to encourage your listener to talk to you, find out more about what you do, have another meeting and eventually hire you or refer you to someone who will hire you.

Here is my Elevator Speech:

“As a professional life and career coach and lawyer. I help professional musicians and artists to achieve the career success, financial security and life balance that they long to have.”

Depending on whom I am meeting or where I am, I will then add:  How would you like to find out more about coaching?  or

Let’s set up a meeting so that we can see how coaching might help you.

To create your Elevator Speech, answer the following questions:

1. What do I do?

Consider what you do.  Then think about how you distinguish yourself from the other people in your niche and what makes you unique and memorable.

2. Who is my target audience and what do they lack?

Visualize your ideal audience member.  What is that person’s occupation? What demographic does that person fall into?  What does that person love to do?  What is missing from that person’s life?  What challenges does he or she encounter?  What would make that person’s life better? 

3. What need do I fill for my target audience? 

Now that you have some better insights into your target audience what they are lacking,  think about how you fill the need of that audience and what skills or talents you have that they need.

4. What would I like from this encounter?

The last part of the elevator speech helps you to take this contact to the next level. What are you looking for?  A meeting?  A name of someone who can help you?  A resource?  ASK!

Put these elements together using the following template:

As a____________________________________________________,

(describe yourself)

I help____________________________________________________

(your target audience)

to_______________________________________________________

(describe the need that you fill for your target audience) 

so that they ________________________________________________.

(the benefits that they derive) 

Here’s what I would love for us to do:______________________________.

(your goal from this encounter)

You can refine your Elevator Speech in a few ways:

  • Change any long words or jargon into the language that your target audience will understand. 
  • Cut out unnecessary words
  • Finalize your speech by making sure it is no more than 90 words long (excluding the last sentence on your goal from this encounter). 

Practice your speech in front of a mirror so that you are comfortable with the message and you feel authentic when saying it.

Now you are ready to connect with the people who need you most!

REPRINT

I would be delighted if you should wish to reprint this article (for free)  in your newsletters, blogs, websites, and message boards. Please include the following attribution:

Astrid Baumgardner, JD, PCC is a professional life coach and lawyer, Coordinator of Career Strategies and Lecturer at the Yale School of Music and the founder and President of Astrid Baumgardner Coaching + Training, which is dedicated to helping musicians, lawyers and creative professionals take charge of their lives and experience authentic success.  In addition to her work at YSM and her individual coaching practice, Astrid presents workshops at leading conservatories and law firms on topics including Career Planning, Goal-Setting, Time Management, Dynamic Communication, Conflict Management and  Personal Branding and Networking.  She is the author of numerous articles on the various aspects of how to achieve and live authentic success.