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Pianist and DMA, Juilliard School

I initially began coaching because my boyfriend, a big fan of Astrid's, saw that I was confused about a lot of things regarding the direction my life was taking career-wise.  He purchased five coachings for me for my birthday with the caveat that nothing was binding and that I could opt out any time if I felt uncomfortable.  From my very first session, it was clear that Astrid is one of the most insightful and generous people I have met.  I walked into this session last fall, thinking that I had come to a dead-end in my music career and that perhaps I would benefit from heading in a new direction.  After only a couple sessions, I renewed my sense of love for music and began to see possibilities for myself that I never dreamed of.  Astrid is extremely dedicated and focused in each session.  One major breakthrough I have had is the idea that being authentic is a major value for me and that I have spent so much of my life trying to please others or do activities I feel like I "should" do.  I feel like I have blossomed in so many ways this year, taking on creative projects that I might have been cautious of before, meeting incredible colleagues, and being excited about the future instead of fearful of it.  Astrid has a great gift of seeing the beauty in each person and allowing their strengths to come through.

— JC, New York, NY

 

Composer

Astrid has turned around the way I look at my career in the most extraordinary way.  I used to think that the professional part of what I do was very separate from the creative and deeply personal aspects of being a composer.  Going after professional opportunities to get my music out there felt to me like a very daunting task--one that I found a little distasteful because it felt like "selling myself."  Astrid really helped me realize that building a career has to come from the most genuine part of myself--in the same way as building a piece.  With this understanding, the professional world looks much less scary to me now, and I'm able to reach out to my professional network with the courage of my conviction, and with the kind of personal investment and care that makes professional experiences deeply meaningful.  Career building is about believing in what you do, and its validity; it is about communication and courage.  It only works if it feels true to who you are.

With her supportive and positive attitude combined with her incredible sensitivity and intelligence, Astrid has created for me a wonderful safe space to discover how I want to develop my goals from the inside out.  I have found in her a true kindred spirit as well as a powerful ally and coach.  

—Hannah L,. New York, NY


 

 

Attorney and ??????

There seem to be an infinite number of resources available to people looking to make career changes these days, and I think I looked into most of them before I met Astrid. Numerous books advised me to do what I loved.  That sounded good, except that I didn’t know what I loved. A career test provided some insight and long lists of possibly compatible jobs, but ultimately directed me to do what I loved - back to square one.  Another career coach, dispensing with frivolities like love, laid out a practical approach to a career path that objectively made some sense, but I knew in my heart that I would hate it.  I felt deficient for not knowing what I loved, unreasonable for rejecting a sensible path that didn’t appeal, and in general, completely hopeless about my situation.

When I began coaching with Astrid, I was struggling with a strong feeling that there was some ‘perfect’ thing out there for me to do, if only I could think of what it was.  I had a vague idea that finding the answer would involve going through the racks of possible jobs and holding each one up in front of the mirror to see if it might fit, but I was pleasantly surprised to find that we would take a more bespoke approach.  There would be no squeezing me into a readymade career in this process - instead, we would be focusing on my strengths, values, work style, etc., to think about what might be right for me.  Astrid’s willingness to cheerfully abandon any exercise that wasn't working for me kept me comfortable with everything we did, and helped me to get the most out of the process.  

The work we did helped me to form a foundation for understanding why certain things, career-related or otherwise, are a better choice for me than others.  With Astrid’s warm encouragement, I have also started to reconnect with the creative, less self-limiting side of myself that I feared was permanently lost.  I feel more like myself than I have in a long time, and I have a career direction that I am looking forward to exploring.  This may or may not turn out to be the ‘perfect thing‘ that I was looking for, but I no longer feel the pressure of that search; rather, I am hopeful that by taking actions that are consistent with my character, staying open to the possibilities that arise with each action, and correcting my course as necessary, I will enjoy the process just as much as whatever result I reach.  I am grateful to Astrid for helping me to readjust my direction and my outlook, and I highly recommend her services to anyone who feels lost, stuck or anything less than wholeheartedly enthusiastic about what they are doing.   

— Andrea K., New York, NY

 

Cellist and music entrepreneur

A good friend recommended I see Astrid because I was stuck. Stuck. Stuck. Stuck, and suffering. She has helped me parse through all the detail in what seemed panoramic hopelessness. She has worked in a distinctly different way than my psychotherapist, more pragmatically, and the combination of the two ... has been, for me, very effective. I have made tectonic shifts in the way I see myself, my place in the world and how I move through it. There have been some very painful changes and realizations, but most important, I have found a source for joy, hope and energy, undiluted by difficulties, so that I actually feel better, and stronger. This is my testimony to Astrid.

— TM, Rhode Island

 

 

Educator

Astrid Baumgardner is a true facilitator, and in that capacity she has guided me to discover the values and deeply held beliefs essential to my happiness and fulfillment in the workplace, wherever it may be....Through our coaching sessions, I was able to draw out and fortify my self-confidence, without which my ambitious relocation would not previously have been conceivable. When you are determined to strive diligently for change in your life, Astrid will be there to help you to create a roadmap to navigate and overcome every obstacle you encounter throughout your life-altering transition.

— MH, New York, NY and Tokyo, Japan

 

 

Your Elevator Speech: The Key to Connecting Effectively and Effortlessly

Networking is one of the key tools that can make the difference between a good career and a great career.  Many people shy away from networking or fumble around when meeting new people because they do not know what to say about themselves.   They are missing an opportunity to connect with the very people whom need them! The secret is in crafting a short and powerful “elevator speech”.

The most effective elevator speeches are succinct, carefully-crafted messages that immediately tell someone why he or she needs to hire you.  An elevator speech should tell the listener:

1. what you do;

2. who your target audience is;

3. what need you fill for them; and 

4. what result you would like from this encounter.

This type of elevator speech focuses on your target audience:  what they lack, what they need and why you are the best person to solve their problems or fill that important need.  This type of message is more likely to encourage your listener to talk to you, find out more about what you do, have another meeting and eventually hire you or refer you to someone who will hire you.

Here is my Elevator Speech:

“As a professional life and career coach and lawyer. I help professional musicians and artists to achieve the career success, financial security and life balance that they long to have.”

Depending on whom I am meeting or where I am, I will then add:  How would you like to find out more about coaching?  or

Let’s set up a meeting so that we can see how coaching might help you.

To create your Elevator Speech, answer the following questions:

1. What do I do?

Consider what you do.  Then think about how you distinguish yourself from the other people in your niche and what makes you unique and memorable.

2. Who is my target audience and what do they lack?

Visualize your ideal audience member.  What is that person’s occupation? What demographic does that person fall into?  What does that person love to do?  What is missing from that person’s life?  What challenges does he or she encounter?  What would make that person’s life better? 

3. What need do I fill for my target audience? 

Now that you have some better insights into your target audience what they are lacking,  think about how you fill the need of that audience and what skills or talents you have that they need.

4. What would I like from this encounter?

The last part of the elevator speech helps you to take this contact to the next level. What are you looking for?  A meeting?  A name of someone who can help you?  A resource?  ASK!

Put these elements together using the following template:

As a____________________________________________________,

(describe yourself)

I help____________________________________________________

(your target audience)

to_______________________________________________________

(describe the need that you fill for your target audience) 

so that they ________________________________________________.

(the benefits that they derive) 

Here’s what I would love for us to do:______________________________.

(your goal from this encounter)

You can refine your Elevator Speech in a few ways:

  • Change any long words or jargon into the language that your target audience will understand. 
  • Cut out unnecessary words
  • Finalize your speech by making sure it is no more than 90 words long (excluding the last sentence on your goal from this encounter). 

Practice your speech in front of a mirror so that you are comfortable with the message and you feel authentic when saying it.

Now you are ready to connect with the people who need you most!

REPRINT

I would be delighted if you should wish to reprint this article (for free)  in your newsletters, blogs, websites, and message boards. Please include the following attribution:

Astrid Baumgardner, JD, PCC is a professional life coach and lawyer, Coordinator of Career Strategies and Lecturer at the Yale School of Music and the founder and President of Astrid Baumgardner Coaching + Training, which is dedicated to helping musicians, lawyers and creative professionals take charge of their lives and experience authentic success.  In addition to her work at YSM and her individual coaching practice, Astrid presents workshops at leading conservatories and law firms on topics including Career Planning, Goal-Setting, Time Management, Dynamic Communication, Conflict Management and  Personal Branding and Networking.  She is the author of numerous articles on the various aspects of how to achieve and live authentic success.