TAG: audience engagement

Design Thinking for Music Entrepreneurs: Using Empathy to Connect with Audiences

This semester, I am teaching The Entrepreneurial Musician at the New School, Mannes College of Music, a required entrepreneurship course that helps master of music candidates to explore how to create meaningful and sustainable careers in the arts.  Last week, we learned about design thinking, a 5-step human-centered design process whose aim is to design products and services that fulfill …

Know Your People: How Music Entrepreneurs Can Expand the Audience for Classical Music

standing ovation us army

Audience engagement is all the rage these days as the classical music field grapples with how to stay relevant in today’s culture. Many of us are asking the question of what do today’s audiences REALLY want. In my class at Yale last semester, we took up this question as part of our collaborative projects. The charge to my students was …

Public Speaking For Musician Entrepreneurs: Draw In Your Audience with an Enticing Theme

Entrypoint

People love music. It has been around since the early days of human’s existence on the planet and it is not going away. But classical music is under attack for being too elitist, too difficult, too alien to the experience of today’s audiences.  That’s why it is important to find ways to invite audiences into the world of classical music.  …

Public Speaking for Musicians: 3 Steps for Audience Engagement

This spring, I had the honor of appearing on the Chamber Music America First Tuesdays Series to speak about one of my favorite subjects: public speaking for musicians. Public speaking is a vital tool in making music relevant to today’s audiences since it is a way for musicians to share their passion and draw audiences into the wonders of classical music. …

Public Speaking for Musicians: Hook Your Audience by Telling Your Story

Astrid Opera America Closeup Final

Yesterday, I had the privilege of presenting a webinar at the Chamber Music America First Tuesdays series on Public Speaking for Musicians. I strongly advocate that musicians and arts leaders speak to audiences about music.  Indeed, an effective speech can open up new worlds for our audiences by giving them an insight from the perspective of a trained artist on how he or …

Public Speaking for Musicians: Speak From The Heart to Engage Your Audience

Are you glossophobic? In plain English, do you fear speaking in public? You are not alone! Speaking in front of others is a common fear. And yet, many of us are called up to do so, whether at work, in making presentations, in our personal lives making toasts at weddings or eulogies at funerals or leading discussion groups at local …