TAG: audience interviews

Ideas into Action: How Music Entrepreneurs Create and Innovate

One of my favorite aspects of teaching my Innovation and Collaboration class at Yale is the project whereby the students take on a critical problem in the classical music field and work in collaborative groups to create and implement new solutions to these problems.  It was fascinating to see how we were able to take the spark of an idea …

Know Your People: How Music Entrepreneurs Can Expand the Audience for Classical Music

standing ovation us army

Audience engagement is all the rage these days as the classical music field grapples with how to stay relevant in today’s culture. Many of us are asking the question of what do today’s audiences REALLY want. In my class at Yale last semester, we took up this question as part of our collaborative projects. The charge to my students was …