TAG: authentic success

The Life-Long Journey of Music Entrepreneurship: Where are you now and how can you improve?

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We hear a lot today about “arts entrepreneurship” but what exactly does that mean? Let’s start with “entrepreneurship”:  the process of transforming an idea into an enterprise that creates value—economic, social, cultural, or intellectual– through innovation risk-taking and actualizing an idea. To me,  “arts entrepreneurship” is:  applying the entrepreneurial mindset (including taking risks, creating and recognizing opportunity, grit and growth) …

Top 10 Tips for Music Entrepreneurs: How to Create Sustainable Career Success

With the year coming to a close, it is time for top 10 lists.  My contribution to the field is a top 10 list for Music Entrepreneurs on how to create career success.  This list reflects my belief that successful music entrepreneurs align who they are with what they do  .

The short answer is be authentic, be unique, and master the skills that will enable you to create big dreams and make them happen. Not surprisingly, this list reflects the topics that I will be covering in my class next semester at YSM on Creating Sustainable Careers in the Arts.

Here are my top 10 tips for musicians who are committed to creating and sustaining authentic success:

Looking for Career Inspiration: How Music Entrepreneurs Find Their Vision

One of the hallmarks of a music entrepreneur is having a vision and taking action to make that vision happen.  In my role as Coordinator of Career Strategies at the Yale School of Music, I have the privilege of working with an extraordinarily talented group of musicians, all of whom have worked hard to get to where they are.  Yet many of these students do not have a vision for where they want to take their careers.  Since having a vision is a powerful motivator for creating career success, how do you create such a vision for yourself?

In my experience, many successful musicians got their career inspiration from listening to other people and paying attention when they got excited about something that someone else was doing.   In other words, they met someone and realize, “That’s what I want to do.”  Then, they put their personal spin on the idea and that became their vision.

Networking for the Music Entrepreneur: The 4-Step Process to Career Success

As I am preparing for my new role at the Yale School of Music as Coordinator of Career Strategies, I have been talking to a number of people in the field who are also devoted to helping musicians succeed in their careers.  This week alone, I have had 3 conversations about networking and how critical it is to career success.  Most musicians know this.  Yet, so often they are reluctant to do start networking because of an underlying fear about networking.  In my classes and private sessions, I often hear how scared people are to network because they think that they have to “sell” themselves.  If that’s the predominant thought, no wonder people shy away from networking!  So it’s important to come up with a new way of thinking about networking:

Connect + Share + Be Relevant

Not so hard, right?

In fact, when I introduce this concept to my students and my clients, I hear a collective sigh of relief in the room! And once they have a new way of thinking about networking, it becomes much easier to embrace the principles and start networking.

Music Entrepreneurship in the 21st Century: A Mindset, A Skillset and a Process

I consider myself ever so fortunate since I am in contact with a continuous stream of talented, intelligent, successful professional musicians, in my work as a career coach, guest lecturer the Yale School of Music, Juilliard and Manhattan School of Music and now as the new head of Career Strategies at YSM.  As such, I am constantly on the lookout …

Networking for Musicians: How to Get Started

So now you get it:  networking is the way to go if you want to expand your reach and create opportunities that can lead you to career success based on a mutual exchange of information, resources and contacts. You understand that networking is about connecting with, sharing and being relevant to others.  You have your Elevator Speech.  You are eager …

The Power of Branding for Musicians: Connecting Your Purpose with Your Ideal Audience

This past weekend, I had the pleasure of presenting a workshop on Personal Branding for Composers in connection with the American Composers Orchestra’s Underwood New Music Readings and the Jazz Composers Orchestra Institute Readings.  The room was filled with both classical and jazz composers who were eager to learn how to get their music out there and create opportunities for themselves.  The magic of this workshop was an evolution from skepticism to embracing the power of a brand as a tool of helping composers to advance their careers by working smarter, not harder.

Personal Board of Directors

What is a personal board of directors?

A personal board of directors is comprised of the people in your life who support your vision and to whom you turn when you want honest and trustworthy advice and/or when you are looking for help in figuring out solutions to your challenges. 

Connecting with your Target Audience: The “Aha” Moment for Music Entrepreneurs

One of the hallmarks of personal branding is knowing who your target audience is.   A target audience is an essential piece of information for branding and marketing, both of which are skills that the effective music entrepreneur needs under his or her belt.  At my recent Branding and Marketing Class at the Yale School of Music, our budding music entrepreneurs embraced the concept of knowing your ideal, target audience as a way of authentically connecting with the people they most want to work with.