TAG: branding for musicians

Turning Arts Entrepreneurs into Inspired Leaders: Know Your WHY

5275403364 6396c50053 z

My project in working with musicians and arts leaders is not only to teach arts entrepreneurship—the mindset, skillset and process of actualizing an innovative idea—but also to take entrepreneurship to the next level of cultural leadership To do so, I have my students articulate the greater purpose underlying WHY they make music, teach, perform and then communicate that purpose to the …

How Smart Music Entrepreneurs Decide on Gigs: 3 Factors to Evaluate

As young musicians begin to develop their careers, they often wonder how to decide which gigs to take on. The advice from many professional musicians I know–including many of the alumni who have spoken at my class at Yale–is to consider how well an opportunity satisfies the following 3 criteria and to choose gigs that give you 2 out of 3: …

Personal Branding for Musicians: How What I Do Makes Me Unique and Memorable

I have been doing a lot of work with students these days around branding and the results have been fascinating! 

First, I worked with the Choral Conducting students at the Yale School of Music to teach them the basics of branding and how to use a brand statement to write a professional bio.  Then I was at Juilliard to help the students create a brand statement that we then converted into an elevator speech. 

A lot of the focus of these classes is to help students discover how they are unique so that they can best present themselves to the audiences that will hire them. One of the best ways to do this is by looking at what you do besides music and figuring out what that says about you.  But first, some basics.