TAG: entrepreneurial projects

Entrepreneurial Projects at the Yale School of Music: What Today’s Audiences Need from Classical Music:

Each fall, I teach a wonderful class at the Yale School of Music (“YSM”) entitled, Collaborative Leadership To Advance Creativity, Innovation and New Opportunities in the Arts.  My class uses the experiential semester-long collaborative project to teach graduate music students how to create innovative solutions to problems in the classical music field.  Our focus is on meeting the needs of …

Entrepreneurial Projects in the Time of COVID: Innovation at the Yale School of Music

The COVID pandemic has taken its toll on higher education, with many universities pivoting to the virtual realm.  Notwithstanding the challenges of on-line education, the students in my graduate seminar at the Yale School of Music successfully designed and executed four innovative entrepreneurial projects.  These projects addressed the problem of how to ensure the place of classical music in the …

Innovative Entrepreneurial Projects: Engaging Today’s Audience Through Classical Music

The focus of this year’s Collaboration and Innovation class at the Yale School of Music was engaging audiences through classical music. We had three project groups exploring different ways to expand the classical music audience using different interactive strategies.  The culmination of these projects was our final class where each group presents its project.  Let’s see how each group tackled the …

Innovation and Feedback: An Essential Step for Entrepreneurial Projects

Why is feedback essential to innovation? Let’s examine how students in my Innovation and Collaboration class at the Yale School of Music are learning this lesson through their semester projects. When we last left the music entrepreneurs , the class had explored the needs of today’s audiences and zeroed in on the problem of how to make classical music more relevant …

Today’s Audience For Classical Music: How to Make Classical Music Relevant and Accessible

Every fall, I have the privilege of teaching a project-based seminar to a group of budding music entrepreneurs at the Yale School of Music. The class, Creating Value Through Innovative Collaborative Projects (Music 621a), addresses the problem of how to keep classical music alive and vital in our culture.  My goal is to equip my students with leadership and innovation …

Innovation for Music Entrepreneurs: Get Creative with Implementation

One of the hallmarks of my class at the Yale School of Music, Creating Value Through Innovative Projects, is that students learn by taking action.  My seminar’s focus is how to generate innovative solutions to the most pressing problems in classical music today. Over the course of the past semester, my students worked collaboratively on four different creative projects. Three …

Ideas into Action: How Music Entrepreneurs Create and Innovate

One of my favorite aspects of teaching my Innovation and Collaboration class at Yale is the project whereby the students take on a critical problem in the classical music field and work in collaborative groups to create and implement new solutions to these problems.  It was fascinating to see how we were able to take the spark of an idea …

Know Your People: How Music Entrepreneurs Can Expand the Audience for Classical Music

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Audience engagement is all the rage these days as the classical music field grapples with how to stay relevant in today’s culture. Many of us are asking the question of what do today’s audiences REALLY want. In my class at Yale last semester, we took up this question as part of our collaborative projects. The charge to my students was …