TAG: Ideation

Ideation and Incubation: How Music Entrepreneurs Expand and Improve Their Creative Ideas

When we last left the students in my Innovation and Collaboration class at the Yale School of Music, they identified the key problems of their audiences.  The next order of business was to come up with some creative ideas for solving these problems. We entered the phase of creative problem solving known as “ideation” where students have brainstormed using a variety of …

Creativity for Music Entrepreneurs Part III: Have Fun with Ideation

Now comes the fun part: ideation! This is the stage of the creativity problem solving process where you generate a lot of wild, crazy ideas in order to come up with an innovative solution to the problem you are solving. When we last left our music entrepreneurs in my Innovation and Collaboration Class at the Yale School of Music, the …