TAG: millennial audiences

Design Thinking for Music Entrepreneurs: Using Empathy to Connect with Audiences

This semester, I am teaching The Entrepreneurial Musician at the New School, Mannes College of Music, a required entrepreneurship course that helps master of music candidates to explore how to create meaningful and sustainable careers in the arts.¬† Last week, we learned about design thinking, a 5-step human-centered design process whose aim is to design products and services that fulfill …