TAG: music entrepreneurship

Networking and the Growth Mindset: How Music Entrepreneurs Can Learn to Love Networking

Summer is a great time to network! Chances are that you are touring, at a festival or engaged in a new teaching or performance venues where you are likely to be meeting a lot of new people. Yet for so many people, networking brings up a lot of negativity. I have heard the following: Networking feels sleazy activity but musicians have to …

Know Your People: How Music Entrepreneurs Can Expand the Audience for Classical Music

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Audience engagement is all the rage these days as the classical music field grapples with how to stay relevant in today’s culture. Many of us are asking the question of what do today’s audiences REALLY want. In my class at Yale last semester, we took up this question as part of our collaborative projects. The charge to my students was …

Know Your Purpose and Share Your Vision: How Music Entrepreneurs Find Their Collaborators

Collaboration

Classical music faces a lot of challenges today and my goal in teaching and working with musicians is to help them find their place in the world of music and contribute something valuable and innovative. This fall, I began teaching a new class at Yale, entitled “Collaboration, Entrepreneurship and Innovation”. The premise of the course is that today’s artists need …

Turning Arts Entrepreneurs into Inspired Leaders: Know Your WHY

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My project in working with musicians and arts leaders is not only to teach arts entrepreneurship—the mindset, skillset and process of actualizing an innovative idea—but also to take entrepreneurship to the next level of cultural leadership To do so, I have my students articulate the greater purpose underlying WHY they make music, teach, perform and then communicate that purpose to the …

The Life-Long Journey of Music Entrepreneurship: Where are you now and how can you improve?

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We hear a lot today about “arts entrepreneurship” but what exactly does that mean? Let’s start with “entrepreneurship”:  the process of transforming an idea into an enterprise that creates value—economic, social, cultural, or intellectual– through innovation risk-taking and actualizing an idea. To me,  “arts entrepreneurship” is:  applying the entrepreneurial mindset (including taking risks, creating and recognizing opportunity, grit and growth) …

Entrepreneurial Projects: Translating Vision and Mission into Action

One of the most thrilling aspects of my class this semester was how my students incorporated a huge volume of information and applied it to their semester projects.  The objective was to experience first-hand the entrepreneurial skills that we learned in class and to experiment with something that they had never done before.  The students were encouraged to take risks and use their ingenuity and creativity to produce something new, looking for opportunities and adopting the positive can-do mindset of an entrepreneur.

The results were magnificent! 

I was deeply impressed with how hard my students worked.  They tapped into their passions and sense of mission to generate these projects.  The projects also aligned with their long-term goals and vision.  In fact, I am delighted that so many of these projects are the springboard for future activities. No wonder they were so motivated to work these projects!

Here’s a run-down of what these music entrepreneurs accomplished.

What’s Working for Music Entrepreneurs?: The Power of Living at Choice

Spring Break is here.  My students are on overload.  They have been performing a lot, as well as auditioning for DMA programs, summer festivals and orchestra jobs, interviewing for internships and jobs on top of all their schoolwork.  We began our last class before Spring Break with a check-in on what’s working.

What’s working is a great question because you focus on the positive aspects of your life.  It is another way to change your perceptions and use the forces of positive energy to motivate you.

Here’s the way it works:

1.    First you identify what is working in your life.

2.  Then you figure out what about it works, analyzing the steps you took to create your success.

3.  Finally, you apply your methodology to areas of your life that are not working as well so that you can overcome your challenges.

Let’s take a look at what is working from my class.

 

Music Entrepreneurship: Out with the Perfect, In with The Impossible

Recently, marketing guru Seth Godin wrote an explosive blog post entitled “Perfect and Impossible” wherein he takes on the digital revolution in music and examines how a once “perfect” business

“Radio, record chains, Rolling Stone magazine, the senior prom, limited access to recording studios, the replaceable nature of the LP, the baby boomers”

has now died. And for him, that’s a good thing because it’s a revolution that “destroys the perfect and enables the impossible.”

I immediately thought of my class and what we are teaching:  to help musicians think and act like entrepreneurs so that they can create their own version of success.