TAG: perfect world

Creativity for Music Entrepreneurs: Leave Time for Incubation

Have you ever found yourself grappling with a challenging problem and then leaving your desk in disgust and frustration, only to find the answer when you wake up the next morning or when you are out for a nice walk? Welcome to incubation, one of the magical elements of the creativity process, where you work hard on a problem, give …

Turning Arts Entrepreneurs into Inspired Leaders: Know Your WHY

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My project in working with musicians and arts leaders is not only to teach arts entrepreneurship—the mindset, skillset and process of actualizing an innovative idea—but also to take entrepreneurship to the next level of cultural leadership To do so, I have my students articulate the greater purpose underlying WHY they make music, teach, perform and then communicate that purpose to the …

Your Brand and The Perfect World: Branding as a Vehicle for Audience Development

This week, my class took on the subject of branding. I love teaching musicians about how to create and use their brand because the right brand is a self-empowering message about the best of you and your promise of quality to your Ideal Audience–the people whom you are eager to attract. 

A brand is not about you-it is about communicating your promise to your Ideal Audience.  By helping to forge a powerful emotional connection with that audience, a brand becomes a tool that not only inspires you to be your best but also boosts your confidence and projects positive energy to those around you: a true win/win

Audience development is one of the major challenges facing classical musicians today and we are living in a world where the relationship between musicians and their audiences presents a tremendous opportunity to advance the field. That was certainly an important theme in the recent seminar at Yale on the Role of Technology in the future of music.

While musicians sometimes resist the idea of “pitching” to a target audience on the theory that it is antithetical to their authenticity and personal growth and is too limiting (until they realize how connected a brand is to one’s artistic purpose), I firmly believe that identifying and connecting with the right audiences is critical no only for one’s professional development but also to solidify our field.  Thus, I include the target audience into my branding discussions so that my students begin to carve out the part of the audience with which they resonate. 

That brings us to artistic mission: 

Discover Your Life Purpose in 4 Steps and Supercharge Your Search For Fulfillment

Do you feel stuck in your life right now? 

Do you have that unsettling feeling that you know that you can do more with yourself but you are not sure where to turn?

Do you long to be successful (however you define that success) but you do not know where to begin?

If you are someone who seeks deep fulfillment in life and longs for true success, you may need a Life Purpose Statement. This is one of the keys to success in life since discovering your purpose will give you a sense of clarity around what you want to achieve, a sense of direction in where to start and the motivation to make it happen. Learn the four-step process that will lead you to discover your life purpose and supercharge your search for fulfillment.