TAG: personal brand

Great Career Materials for Musicians: How to Get Started

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Summer is here and for busy musicians, it often means having a little bit of down time in between festivals and tours.  For proactive music entrepreneurs, here is suggestion for using that extra time to move your career forward: create and/or spruce up your career materials! Your career materials are often the first contact that you will have with prospective …

Creative Personal Branding – Find Your Brand in 4 Easy Steps

One of the most important tools for advancing your career is defining and using your personal brand.  A brand is your vision of who you are and what you do for your audiences.  It is a message that distinguishes you from your competition by expressing what makes you unique and memorable, so that your target audience connects with you emotionally and wants to work with you.
Defining your personal brand is simple using this four-step process: