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Clients Say...

Pianist, DMA and Juilliard Faculty Member

Astrid is one of the most inspiring people I know, having been incredibly successful in both her first career as a lawyer and her family life, while maintaining one of the most upbeat, optimistic, and forward-thinking personalities out there.

— MS, New York, NY

Clarinetist and Juilliard Graduate

I loved the fact that you made people get out of their comfort zone and share things with the group that they would otherwise have not done. That is something that I admire a lot, and you have a great gift for being able to do that! Bravo!

— VD, New York, NY

Musician, So Percussion

 

"Aside from her practical and hands-on approach to building a brand, Astrid explodes with energy at every turn, inspiring you to sit up and take notice of every word she says.  I have to say, I work with passionate people in the arts on a daily basis, and I have never come across anyone so genuinely excited to help people seek their highest potential.  Yes, my experience with Astrid has been tied to the music business side of the world, but her energy, skills, and practices can and should be applied to anyone seeking to be employed doing the thing they love to do."

— Josh Quillen, So Percussion; Bard University; New York University

 

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Astrid's Blog

Conversation with David Shifrin: Creating Opportunities Throughout Your Career
A few weeks ago, I had the honor of interviewing renowned clarinetist and beloved Yale professor David Shifrin, one of only two wind players to have won the prestigious Avery Fisher Prize since the award's inception in 1987.   With  a wide-ranging career as an orchestral soloist, recitalist, chanber musician, university professor, artistic director and collaborator, he has constantly created and sought out opportunities for himself and others.  Thus, he was the ideal pe...
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The Life-Long Journey of Music Entrepreneurship: Where are you now and how can you improve?
We hear a lot today about "arts entrepreneurship" but what exactly does that mean?Let's start with "entrepreneurship":  the process of transforming an idea into an enterprise that creates value—economic, social, cultural, or intellectual-- through innovation risk-taking and actualizing an idea.To me,  "arts entrepreneurship" is:  applying the entrepreneurial mindset (including taking risks, creating and recognizing opportunity, grit and growth) to creative endeavors in order to cr...
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How to Develop the Growth Mindset: 4 Steps for Music Entrepreneurs To Achieve Success
My class has started and I am thrilled to have another wonderful group of budding music entrepreneurs! This year, I have framed my entrepreneurship course under the umbrella of change:How can you change over the course of this semester and learn the mindset, skills and tools to enable you to create your career success? One important element of success is the growth mindset:  the belief that talent and intelligence are the starting point but that success comes as a result of hard work, exp...
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