TAG: TED Commandments

Public Speaking For Musician Entrepreneurs: Draw In Your Audience with an Enticing Theme

Entrypoint

People love music. It has been around since the early days of human’s existence on the planet and it is not going away. But classical music is under attack for being too elitist, too difficult, too alien to the experience of today’s audiences.  That’s why it is important to find ways to invite audiences into the world of classical music.  …

Public Speaking for Musicians: Hook Your Audience by Telling Your Story

Astrid Opera America Closeup Final

Yesterday, I had the privilege of presenting a webinar at the Chamber Music America First Tuesdays series on Public Speaking for Musicians. I strongly advocate that musicians and arts leaders speak to audiences about music.  Indeed, an effective speech can open up new worlds for our audiences by giving them an insight from the perspective of a trained artist on how he or …

The TED Commandments: 10 Rules for a Great Speech

What makes for a great speech?

These days, one need only log onto Ted.com to see examples of the leading lights in our culture speaking with passion on everything from art to business to science to you name it!   In fact, in my class, I assigned my students to watch Ben Zander’s TED Talk on Music and Passion to show them the excitement that music can generate to tap into new possibilities, new experiences and new connections.

TED talks are wildly popular.  According to TED’s own records, TEDTalks have been viewed more than 500 million times by people around the world (as of July 2011).

Is it merely an accident that these speeches are so good?  Or is there some method to guide these talented people?

It turns out that TED’s organizer’s indeed issue guidelines, called the TED Commandments, which are apparently engraved on a stone tablet and sent to their invited speakers!  I am indebted to Tim Longhurst for transcribing the engraved  commandments from a photograph and typing then up.  Here they are: