If you were a fly on the wall in my Innovation and Collaboration class last semester at the Yale School of Music (as well as in my class coaching group this semester), you would hear students talking about being in the “red” or the “yellow” zone. What they are referring to is the Mood Meter, an app developed by the …
Know Your People: How Music Entrepreneurs Can Expand the Audience for Classical Music
Audience engagement is all the rage these days as the classical music field grapples with how to stay relevant in today’s culture. Many of us are asking the question of what do today’s audiences REALLY want. In my class at Yale last semester, we took up this question as part of our collaborative projects. The charge to my students was …
Collaboration for Music Entrepreneurs: How to Leverage the Four Communication Styles for Optimal Results
One of the tenets of successful collaboration is that there are no leaders. Instead, each member of the collaborative group is an equal partner in the outcome and takes ownership of a part of the project. Members step up as needed and then recede when another role is required. Think of Balanchine choreography where dancers come forward when it is their …
Know Your Purpose and Share Your Vision: How Music Entrepreneurs Find Their Collaborators
Classical music faces a lot of challenges today and my goal in teaching and working with musicians is to help them find their place in the world of music and contribute something valuable and innovative. This fall, I began teaching a new class at Yale, entitled “Collaboration, Entrepreneurship and Innovation”. The premise of the course is that today’s artists need …
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The Art of Collaboration: Top 10 Skills for Creative Success
This semester, I am teaching a new course at the Yale School of Music using the collaborative project as the vehicle through which to teach arts entrepreneurship and innovation. Arts entrepreneurship involves coming up with innovative ideas that create value to society and actualizing those ideas. Collaboration is more than teamwork, where there is a leader to set the agenda and …
Innovation in the Arts: What the Olympics and Happy Hour Can Teach Us About Audience Development
How could the Olympics and Happy Hour possibly help lead to a solution on how to attract more audiences to classical music? This was the topic of a fascinating workshop that I led last weekend at the Juilliard School Leadership Retreat on The 21st Century Artist as Entrepreneur and Innovator. My goal? To tap into the creativity of today’s bright young …
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