TAG: values

Connecting with your Target Audience: The “Aha” Moment for Music Entrepreneurs

One of the hallmarks of personal branding is knowing who your target audience is.   A target audience is an essential piece of information for branding and marketing, both of which are skills that the effective music entrepreneur needs under his or her belt.  At my recent Branding and Marketing Class at the Yale School of Music, our budding music entrepreneurs embraced the concept of knowing your ideal, target audience as a way of authentically connecting with the people they most want to work with.

Know Your Values: The Key to Great Decisions and Positive Motivation

I am a big believer in the importance of knowing your values and aligning your life in order to honor those values. 

What are values?  Quite simply, the principles by which you live your life: authenticity, courage, fun, relationships, personal growth, service or spirituality.   Each person has a unique set of these principles that define you and tell you what is truly important to you. In effect, values are the essence of who you really are: i.e., the core to your authenticity.

Know Your Core Values: Great Decisions vs. Difficult Decisions

Values are the core principles that run your life.  They are the key to your authentic self. One of the best ways to create success in your life is aligning your life with your top values and making decisions that honor those values. In my career development workshops, I introduce the concept of values so that my workshop participants can …

Just Say No: Setting Boundaries so that You Can Say YES to Yourself

One of the biggest reasons that we do not have time for ourselves is that we say yes to other people and take on commitments that we really do not enjoy.  Often, it stems from a place of not wanting to disappoint these other people. Learn how to set healthy boundaries and say no to others so that you are saying YES to yourself.

Shaking up the world of classical music: a call to all music entrepreneurs

Young musicians today are eager to shake up the world of classical music.  Not only do they see the traditional outlets of classical music drying up but many of them also feel a sense of mission around creating new possibilities for the music world.  It is exciting to see what today’s music entrepreneurs are up to.  Read on to see what is on their minds!

How to Overcome Procrastination: Why Do I Procrastinate?

What do you think about when you hear the word “procrastination?” Do you feel embarrassed, guilty or ashamed that you are putting off tasks that you know you have to do? Rather than dump on yourself for procrastinating, why not ask yourself why you are procrastinating. The answers will give you some valuable clues as to how you are living your life. So think of procrastination as your friend as you begin to dissect the reasons you are procrastinating and use the following tips to start doing all those things that you may have been putting off!