TAG: music entrepreneurship

Entrepreneurial Projects: Translating Vision and Mission into Action

One of the most thrilling aspects of my class this semester was how my students incorporated a huge volume of information and applied it to their semester projects.  The objective was to experience first-hand the entrepreneurial skills that we learned in class and to experiment with something that they had never done before.  The students were encouraged to take risks and use their ingenuity and creativity to produce something new, looking for opportunities and adopting the positive can-do mindset of an entrepreneur.

The results were magnificent! 

I was deeply impressed with how hard my students worked.  They tapped into their passions and sense of mission to generate these projects.  The projects also aligned with their long-term goals and vision.  In fact, I am delighted that so many of these projects are the springboard for future activities. No wonder they were so motivated to work these projects!

Here’s a run-down of what these music entrepreneurs accomplished.

What’s Working for Music Entrepreneurs?: The Power of Living at Choice

Spring Break is here.  My students are on overload.  They have been performing a lot, as well as auditioning for DMA programs, summer festivals and orchestra jobs, interviewing for internships and jobs on top of all their schoolwork.  We began our last class before Spring Break with a check-in on what’s working.

What’s working is a great question because you focus on the positive aspects of your life.  It is another way to change your perceptions and use the forces of positive energy to motivate you.

Here’s the way it works:

1.    First you identify what is working in your life.

2.  Then you figure out what about it works, analyzing the steps you took to create your success.

3.  Finally, you apply your methodology to areas of your life that are not working as well so that you can overcome your challenges.

Let’s take a look at what is working from my class.

 

Music Entrepreneurship: Out with the Perfect, In with The Impossible

Recently, marketing guru Seth Godin wrote an explosive blog post entitled “Perfect and Impossible” wherein he takes on the digital revolution in music and examines how a once “perfect” business

“Radio, record chains, Rolling Stone magazine, the senior prom, limited access to recording studios, the replaceable nature of the LP, the baby boomers”

has now died. And for him, that’s a good thing because it’s a revolution that “destroys the perfect and enables the impossible.”

I immediately thought of my class and what we are teaching:  to help musicians think and act like entrepreneurs so that they can create their own version of success.

Career Planning 101: Why You Need to Plan and and Why The Result Isn’t Important!

The first month of my class at Yale has been great!  From our first few classes where my students learned how to think like entrepreneurs, got excited about their dreams and tapped into their personal values, strengths and passions, we then drilled down to translate those lofty dreams into manageable bite-sized goals and action steps.  The past 3 weeks, we have focused on planning-career planning, project planning, and financial planning.  Planning is a TOOL, not a GOAL:  the point of a plan is to get you motivated to take action so that your plan will actually happen.  Let’s see what happens when you engage in the process of planning and what that teaches you about moving forward in the direction that you want to go.

Financial Freedom for Music Entrepreneurs Part II: Abundance and Career Success

Your attitude about money says a lot about how you make, spend and save your money.   How do you feel about your money?A lot of people have fears around how to manage their money which can hold them back from taking the first steps towards financial freedom. ((Take the Financial Freedom Quiz-Part I,  to assess your attitudes and learn more …

Financial Freedom for Music Entrepreneurs Part I: How To Overcome Your Fears and Become Financially Literate

Let’s start off the New Year with a topic that sends shivers down the spires of many musicians:  your finances.
What’s the first thing that you think of when you think “money”? 

“Dread.”

“I don’t want to think about it.”

“I don’t know where to begin.”

Your attitude about money says a lot about how you make, spend and save your money.  By using a combination of the positive mindset of an entrepreneur combined with knowledge of basic skills, you can start to conquer your fears around money and begin to forge a healthy relationship with making and spending money, with the goal of achieving financial freedom.

How do you feel about making money as a musician?  Start out by taking the Financial Freedom Quiz. 

Top 10 Tips for Music Entrepreneurs: How to Create Sustainable Career Success

With the year coming to a close, it is time for top 10 lists.  My contribution to the field is a top 10 list for Music Entrepreneurs on how to create career success.  This list reflects my belief that successful music entrepreneurs align who they are with what they do  .

The short answer is be authentic, be unique, and master the skills that will enable you to create big dreams and make them happen. Not surprisingly, this list reflects the topics that I will be covering in my class next semester at YSM on Creating Sustainable Careers in the Arts.

Here are my top 10 tips for musicians who are committed to creating and sustaining authentic success:

How to Spot Your Strengths: A Music Entrepreneur’s First Step in Identifying What Makes You Unique

The start of the academic year is a great time to reflect on strengths since it is my belief that knowing and developing your strengths is one of the basic elements of creating success.

Moreover, for musicians, knowing your strengths is key to creating your brand—the message that sets you apart from others—as well as a beacon of light when your confidence is flagging and you need a boost to remember what your talents really are.

How do you spot strengths?

Networking for the Music Entrepreneur: The 4-Step Process to Career Success

As I am preparing for my new role at the Yale School of Music as Coordinator of Career Strategies, I have been talking to a number of people in the field who are also devoted to helping musicians succeed in their careers.  This week alone, I have had 3 conversations about networking and how critical it is to career success.  Most musicians know this.  Yet, so often they are reluctant to do start networking because of an underlying fear about networking.  In my classes and private sessions, I often hear how scared people are to network because they think that they have to “sell” themselves.  If that’s the predominant thought, no wonder people shy away from networking!  So it’s important to come up with a new way of thinking about networking:

Connect + Share + Be Relevant

Not so hard, right?

In fact, when I introduce this concept to my students and my clients, I hear a collective sigh of relief in the room! And once they have a new way of thinking about networking, it becomes much easier to embrace the principles and start networking.