TAG: Yale School of Music

Living “in the Zone”: How Music Entrepreneurs Optimize Their Flow Experiences

Creative people know the feeling of being “in the zone”,  the state of effortless concentration and joy where your skill level meets the challenge at hand, you know what you want to achieve and you are receiving the feedback on how well you are doing, time whizzes by because you are doing something that you love, and you are thus inspired …

Personal Branding for Musicians: How To Discover and Communicate What Makes You Unique

A personal brand is a powerful marketing tool for creative artists that communicates your authentic unique gift to the people you want to attract. It is a message to your ideal audience members •    that expresses what makes you unique and memorable
•    and distinguishes you from your competition
 •    so that your target audience connects with you emotionally and wants …

Playing to Strengths Part 2: What do I do about my weaknesses?

I’m working away at some great pieces on the piano—Shostakovich Piano Trio, Bach Toccata in E Minor, Brahms Intermezzo Op. 117 No. 2.   Yes, I play challenging repertoire and eventually do it well.  And when I put my time and focus on learning and mastering these pieces, the results are wonderful.  Yet it takes me a LOT of time to …

Playing To Strengths Part 1: Do I Have To Be Good At Everything In Order To Succeed?

My class at Yale this semester is my most diverse group to date, mixing opera singers, early music voice majors, composers, string and orchestra players, one guitar major and a conducting student.  The result is a rich sharing experience from many points of view.  And they are highly motivated to find out what it takes to create success in today’s …

Engaging Today’s Audience: 3 Things That Can Make A Difference to Classical Music

One of the “buzzwords” in today’s classical music scene is audience engagement:  how to create a meaningful experience in a live performance between the artist and the audience in order to attract new audiences to classical music, especially the elusive “young adult” audience.   This is a challenge in the era of the Internet where people can access music anytime and anywhere.  Therefore, it takes something special to get people to leave the comfort of their homes or unplug their earbuds and venture into the concert space in order to experience live music.  

Herein lies the irony:  as easy as it is to access music 24/7,  it’s lonely out there on the Internet and today’s audiences crave special and unique experiences. Thus, today’s musicians have an opportunity to create that unique and special experience for today’s audiences.

Financial Management for Musicians Part II: How To Create a Financial Plan

In my previous blog post on financial management for musicians, I outlined the basics of acquiring financial literacy.  The next step is to put this information together and to make a financial plan.

When we did this exercise in my class, my students were encouraged by this process since it enabled them to take the amorphous concept of “How do I make money as a musician????” and break it down into manageable action steps that they could begin working on right now. Not only did this seem doable but my students were actually excited about engaging in the process.  Armed with this knowledge, they felt ready to take themselves seriously as professionals by adopting the mindset of a business owner.

So let’s take a look at the process in greater detail.

Case Studies of 4 Yale Music Entrepreneurs: Achieving The Impossible

As I sit in my warm, light-filled apartment on the Upper West Side of Manhattan overlooking the Hudson River, I am filled with enormous gratitude that I was spared the wrath of the hurricane, especially when I look across the river to New Jersey or downtown to Lower Manhattan where so much devastation took place. I couldn’t get to New …