I have been doing a lot of work with students these days around branding and the results have been fascinating!
First, I worked with the Choral Conducting students at the Yale School of Music to teach them the basics of branding and how to use a brand statement to write a professional bio. Then I was at Juilliard to help the students create a brand statement that we then converted into an elevator speech.
A lot of the focus of these classes is to help students discover how they are unique so that they can best present themselves to the audiences that will hire them. One of the best ways to do this is by looking at what you do besides music and figuring out what that says about you. But first, some basics.