“Values are like fingerprints. Nobody’s are the same but you leave ’em over everything that you do.” Elvis Presley Values are your qualities of intrinsic worth and the principles that run your life. Core values help to define who you are and what is truly important to you. In the words of one musician: “Values will help you to create …
SMART Goals for SMART Music Entrepreneurs: How to Make Your Dreams Come True
Musicians abound with passion and creative ideas. For many, however, this abundance of ideas can be paralyzing since they find it hard to figure out which ones to harness, let alone how to make them happen. Here are two ways to help take those great ideas and make them happen: 1. Write down your goals 2. Set a SMART Goal …
The Magic of Group Coaching: Yale Music Entrepreneurs Discover The Power of Group Wisdom and Support
This semester, I launched a new program at Yale: group career coaching. What is Group Coaching? Group coaching is a magical process whereby a small set of peers who share a common goal meet under the guidance of a facilitator/coach to learn new information and share their experience on topics of interest to the group as a way of advancing …
Powerful Questioning: A Key to Effective Communication for Today’s Music Entrepreneurs and Arts Leaders
Over the course of a week, think of all the situations where musicians and arts leaders different situations ask questions: To gather information To get to know someone else better in a networking or in an interpersonal situation To solve problems and clear up potential conflicts with collaborators or colleagues Asking questions is the most basic form of communication, designed …
The Mindset of Success: Four Pillars for Today’s Music Entrepreneurs
Note: A longer version of this post appeared in I CARE IF YOU LISTEN. It is a fascinating, challenging time to be a musician. Traditional institutions struggle to remain relevant as new technologies and new ways of performing, disseminating music and interacting with audiences are changing our very world. A new model and more entrepreneurial model of success is emerging. What …
Entrepreneurial Projects: Creating and Pitching Successful Creative Projects
In my last post on the wonderful entrepreneurial projects of my students at Yale, I mentioned that we were very privileged to have a class with leading arts consultant and Yale Drama School Faculty Member Greg Kandel. The class took place at the beginning of our semester when the students were in the process of formulating their project plans and timelines. …
Entrepreneurial Projects: How Today’s Musicians Are Expanding the Horizons of Classical Music
Each semester, the students in my class at Yale learn how to apply their new entrepreneurial skills in a semester project that is subject to two rules: 1. Do something you never done before; and 2. Go outside your comfort zone. The goal is for students to feel free to experiment, focusing on the learning experience and not on achieving …
Musician, So Percussion
“Aside from her practical and hands-on approach to building a brand, Astrid explodes with energy at every turn, inspiring you to sit up and take notice of every word she says. I have to say, I work with passionate people in the arts on a daily basis, and I have never come across anyone so genuinely excited to help people …
So Percussion Musician
“As a member of So Percussion, I am well aware of the struggles of the student musician leaving the “nest” of the university educational system. Most of what I learned on how to develop a career in the music field came from trial and error and first-hand experience. After speaking as a guest in Astrid’s class at Yale University, it …
Top 10 Tips Time Management Tips for Music Entrepreneurs
This year, one of my biggest discoveries was Quadrant 2 time management, the strategy that has you focusing on what is really important to you as opposed to what is urgent, and realigning your time to honor and commit to Quadrant 2 activities each week (for more on this, see tips 2 and 3 below). Q2 time management is helping …