Shaking up the world of classical music: a call to all music entrepreneurs

Young musicians today are eager to shake up the world of classical music.  Not only do they see the traditional outlets of classical music drying up but many of them also feel a sense of mission around creating new possibilities for the music world.  It is exciting to see what today’s music entrepreneurs are up to.  Read on to see what is on their minds!

The Principles of Effective and Effortless Networking

Networking is one of the best ways to advance your career.  In my experience, it can make the difference between “good” and “great”.  Yet, for many people, networking is a terrifying experience.  Common objections include:

  • I do not like to make “small talk.”
  • I can’t possibly introduce myself to strangers.
  • Why would some famous person want to talk to me?
  • I hate selling.

Your Elevator Speech: The Key to Connecting Effectively and Effortlessly

Networking is one of the key tools that can make the difference between a good career and a great career.  Many people shy away from networking or fumble around when meeting new people because they do not know what to say about themselves.   They are missing an opportunity to connect with the very people whom need them! The secret is in crafting a short and powerful “elevator speech”.

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Personal Branding for Musicians and Artists – Using Your Unique Gifts to Connect With Your Audience

One of the most important tools for advancing a career in the creative world is the use of a personal brand. Once the domain strictly of commercial enterprises, the principles of branding are now used successfully by individuals who want to clearly communicate why they are the best person to provide a service to the audiences they want to reach. The same principles that have made Steinway “the finest pianos in the world” and Nike products for athletes who “just do it” can be applied to musicians and artists who want to distinguish themselves from their peers.

 

Creative Personal Branding – Find Your Brand in 4 Easy Steps

One of the most important tools for advancing your career is defining and using your personal brand.  A brand is your vision of who you are and what you do for your audiences.  It is a message that distinguishes you from your competition by expressing what makes you unique and memorable, so that your target audience connects with you emotionally and wants to work with you.
Defining your personal brand is simple using this four-step process:

Why I Love Networking

Learn why I love to network and how networking can help you take your life and career from “good” to “great”. I have the best job.  I get to meet fascinating, motivated, talented, creative people and through my work, I am able to help them go from good to great. That is why I love to network. Over the years, …

Set Your Intention: The First Step to Making Your Dreams Happen

Experience the power of setting an intention for yourself in order to make your dream a reality! In my last post on Career Paths, I encouraged you to experiment with your possible selves and explore the different career possibilities that might exist for you.  There will come a time when one of these options feels right.  That’s the moment to …