TAG: audience building

Creative Problem Solving for Music Entrepreneurs: What’s the Problem?

It’s exciting to observe the process of creative problem solving! Innovation can occur when you provide a solution to a problem that meets the deeper needs of your intended target audience. To do so, you need a good problem statement. In my Innovation and Collaboration Class at the Yale School of Music, my students have now coalesced around 4 project …

Design Thinking for Music Entrepreneurs: Using Empathy to Connect with Audiences

This semester, I am teaching The Entrepreneurial Musician at the New School, Mannes College of Music, a required entrepreneurship course that helps master of music candidates to explore how to create meaningful and sustainable careers in the arts.  Last week, we learned about design thinking, a 5-step human-centered design process whose aim is to design products and services that fulfill …