TAG: audience interviews

Entrepreneurial Projects in the Time of COVID: Innovation at the Yale School of Music

The COVID pandemic has taken its toll on higher education, with many universities pivoting to the virtual realm.  Notwithstanding the challenges of on-line education, the students in my graduate seminar at the Yale School of Music successfully designed and executed four innovative entrepreneurial projects.  These projects addressed the problem of how to ensure the place of classical music in the …

Ideas into Action: How Music Entrepreneurs Create and Innovate

One of my favorite aspects of teaching my Innovation and Collaboration class at Yale is the project whereby the students take on a critical problem in the classical music field and work in collaborative groups to create and implement new solutions to these problems.  It was fascinating to see how we were able to take the spark of an idea …

Know Your People: How Music Entrepreneurs Can Expand the Audience for Classical Music

standing ovation us army

Audience engagement is all the rage these days as the classical music field grapples with how to stay relevant in today’s culture. Many of us are asking the question of what do today’s audiences REALLY want. In my class at Yale last semester, we took up this question as part of our collaborative projects. The charge to my students was …