TAG: audience trends

Today’s Audience For Classical Music: How to Make Classical Music Relevant and Accessible

Every fall, I have the privilege of teaching a project-based seminar to a group of budding music entrepreneurs at the Yale School of Music. The class, Creating Value Through Innovative Collaborative Projects (Music 621a), addresses the problem of how to keep classical music alive and vital in our culture.  My goal is to equip my students with leadership and innovation …