TAG: classical music audiences

Entrepreneurial Projects at the Yale School of Music: Attracting Young People to Live Classical Music

Last week, I attended Setting The Tempo, a fabulous event at the Yale School of Music in partnership with Yale’s Cultural Innovation Lab. The event highlighted performances and projects that capture the spirit of experimentation and collaboration, which define the interconnected nature of innovation in the Arts and Humanities at Yale. The evening presented a workshop version of Red Helicopter: …

Entrepreneurial Projects at the Yale School of Music: What Today’s Audiences Need from Classical Music:

Each fall, I teach a wonderful class at the Yale School of Music (“YSM”) entitled, Collaborative Leadership To Advance Creativity, Innovation and New Opportunities in the Arts.  My class uses the experiential semester-long collaborative project to teach graduate music students how to create innovative solutions to problems in the classical music field.  Our focus is on meeting the needs of …

Creative Problem Solving for Music Entrepreneurs: What’s the Problem?

It’s exciting to observe the process of creative problem solving! Innovation can occur when you provide a solution to a problem that meets the deeper needs of your intended target audience. To do so, you need a good problem statement. In my Innovation and Collaboration Class at the Yale School of Music, my students have now coalesced around 4 project …