TAG: classical music audiences

Entrepreneurial Projects at the Yale School of Music: What Today’s Audiences Need from Classical Music:

Each fall, I teach a wonderful class at the Yale School of Music (“YSM”) entitled, Collaborative Leadership To Advance Creativity, Innovation and New Opportunities in the Arts.  My class uses the experiential semester-long collaborative project to teach graduate music students how to create innovative solutions to problems in the classical music field.  Our focus is on meeting the needs of …

Creative Problem Solving for Music Entrepreneurs: What’s the Problem?

It’s exciting to observe the process of creative problem solving! Innovation can occur when you provide a solution to a problem that meets the deeper needs of your intended target audience. To do so, you need a good problem statement. In my Innovation and Collaboration Class at the Yale School of Music, my students have now coalesced around 4 project …