TAG: composers

New Digital Media: Opportunities and Pitfalls of the New Digital World: Part II

Last time, we discussed Sean Hickey’s advice to students at the Yale School of Music on how today’s musicians can leverage new digital media and  work with a label to promote your recording.   Now, let’s hear Sean’s insights on how today’s artists can proactively shape their careers, generate new revenue streams and gain greater exposure using the new tools of …

New Digital Media: Opportunities and Pitfalls of the New Digital World: Part I

Recently, we were delighted to welcome to Yale Sean Hickey, an award-winning composer and the VP Sales and Business Development of Naxos of America in charge of all physical sales for in North America and digital sales throughout the world.  With these impressive credentials, Sean spoke to our students about new digital media and how today’s musicians can navigate the digital world. …

Networking for Musicians: How to Get Started

So now you get it:  networking is the way to go if you want to expand your reach and create opportunities that can lead you to career success based on a mutual exchange of information, resources and contacts. You understand that networking is about connecting with, sharing and being relevant to others.  You have your Elevator Speech.  You are eager …

The Power of Branding for Musicians: Connecting Your Purpose with Your Ideal Audience

This past weekend, I had the pleasure of presenting a workshop on Personal Branding for Composers in connection with the American Composers Orchestra’s Underwood New Music Readings and the Jazz Composers Orchestra Institute Readings.  The room was filled with both classical and jazz composers who were eager to learn how to get their music out there and create opportunities for themselves.  The magic of this workshop was an evolution from skepticism to embracing the power of a brand as a tool of helping composers to advance their careers by working smarter, not harder.