TAG: marketing

Top 10 Tips for Music Entrepreneurs: How to Create Sustainable Career Success

With the year coming to a close, it is time for top 10 lists.  My contribution to the field is a top 10 list for Music Entrepreneurs on how to create career success.  This list reflects my belief that successful music entrepreneurs align who they are with what they do  .

The short answer is be authentic, be unique, and master the skills that will enable you to create big dreams and make them happen. Not surprisingly, this list reflects the topics that I will be covering in my class next semester at YSM on Creating Sustainable Careers in the Arts.

Here are my top 10 tips for musicians who are committed to creating and sustaining authentic success:

Connecting with your Target Audience: The “Aha” Moment for Music Entrepreneurs

One of the hallmarks of personal branding is knowing who your target audience is.   A target audience is an essential piece of information for branding and marketing, both of which are skills that the effective music entrepreneur needs under his or her belt.  At my recent Branding and Marketing Class at the Yale School of Music, our budding music entrepreneurs embraced the concept of knowing your ideal, target audience as a way of authentically connecting with the people they most want to work with.