millennial audiences Archives - Astrid Baumgardner

TAG: millennial audiences

Today’s Audience For Classical Music: How to Make Classical Music Relevant and Accessible

October 17, 2019

Every fall, I have the privilege of teaching a project-based seminar to a group of budding music entrepreneurs at the Yale School of Music. The class, Creating Value Through Innovative Collaborative Projects (Music 621a), addresses the problem of how to keep classical music alive and vital in our culture. My goal is to equip my students with leadership and innovation …

Design Thinking for Music Entrepreneurs: How to Generate Creative Solutions for Audience Engagement

March 18, 2018

How do we solve the problem of attracting millennials to classical music events and building an audience for the future? My students at Mannes College of Music at the New School might have an answer! Through a class project that lasted less than a week, our students used the 5-step Design Thinking process to understand the needs of their millennial peers …

Design Thinking for Music Entrepreneurs: Using Empathy to Connect with Audiences

March 2, 2018

This semester, I am teaching The Entrepreneurial Musician at the New School, Mannes College of Music, a required entrepreneurship course that helps master of music candidates to explore how to create meaningful and sustainable careers in the arts. Last week, we learned about design thinking, a 5-step human-centered design process whose aim is to design products and services that fulfill …