My class at the Yale School of Music focuses on how today’s musicians can step into leadership and design ways to make classical music a vital part of our culture. Their learning vehicle is a semester-long collaborative project where like-minded peers explore, design, and test out innovative and creative solutions to this problem. Leadership Models The hands-on experience of creating …
Entrepreneurial Projects at the Yale School of Music: Why Classical Music Needs Audience Interviews
In our last post, we explored how the students in my collaborative project class at the Yale School of Music (“YSM”) identified their audiences and designed projects to meet the needs of their audience members. The next step was to test out and share prototypes of their projects with the intended audience members to see how well their projects met …
Innovative Entrepreneurial Projects: Engaging Today’s Audience Through Classical Music
The focus of this year’s Collaboration and Innovation class at the Yale School of Music was engaging audiences through classical music. We had three project groups exploring different ways to expand the classical music audience using different interactive strategies. The culmination of these projects was our final class where each group presents its project. Let’s see how each group tackled the …
Innovation for Music Entrepreneurs: Get Creative with Implementation
One of the hallmarks of my class at the Yale School of Music, Creating Value Through Innovative Projects, is that students learn by taking action. My seminar’s focus is how to generate innovative solutions to the most pressing problems in classical music today. Over the course of the past semester, my students worked collaboratively on four different creative projects. Three …