I consider myself ever so fortunate since I am in contact with a continuous stream of talented, intelligent, successful professional musicians, in my work as a career coach, guest lecturer the Yale School of Music, Juilliard and Manhattan School of Music and now as the new head of Career Strategies at YSM. As such, I am constantly on the lookout …
Connecting with your Target Audience: The “Aha” Moment for Music Entrepreneurs
One of the hallmarks of personal branding is knowing who your target audience is. A target audience is an essential piece of information for branding and marketing, both of which are skills that the effective music entrepreneur needs under his or her belt. At my recent Branding and Marketing Class at the Yale School of Music, our budding music entrepreneurs embraced the concept of knowing your ideal, target audience as a way of authentically connecting with the people they most want to work with.