TAG: entrepreneurship

Creativity for Music Entrepreneurs Part V: Design Thinking in 3 Steps

Design Thinking is all the rage these days in academic circles, often misused and overhyped as the perfect teaching tool. In fact, Design Thinking is an excellent process for advancing creativity and innovation when properly understood and applied. Design thinking is the human-centered design process that helps you understand the emotional needs of the people whose problems you are solving through …

Turning Arts Entrepreneurs into Inspired Leaders: Know Your WHY

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My project in working with musicians and arts leaders is not only to teach arts entrepreneurship—the mindset, skillset and process of actualizing an innovative idea—but also to take entrepreneurship to the next level of cultural leadership To do so, I have my students articulate the greater purpose underlying WHY they make music, teach, perform and then communicate that purpose to the …

How To Adopt the Attitude of Success Part II: Raise Your Energy in 7 Steps

My last blog post on how to adopt the attitude of success introduced the 6 different levels of energy– the different attitudes that you might have about your career– showing the thought that is associated with each level: Stress-Inducing Levels: Level 1: Worried Level 2: Frustrated Motivating Levels: Level 3: Managing Level 4: Service Level 5: Opportunity Level 6: Flow Here …

Find Your Life Purpose in 4 Steps: Your Compass for Navigating Career Success

As someone who has experienced many career transitions, I know what it is like to feel at sea and unsettled by not knowing what direction to take your career. This feeling to “stuck” can happen at any stage of your career: in the early stages of your career when you are not sure which of the many options to follow. …

Managing The Unpredictable: 5 Steps to Help Manage Your Freelance Finances

If you are a freelance musician, you undoubtedly love the fact that you are making a living from your passion, together with freedom that comes along with being in charge of your own life. And yet, that life is fraught with uncertainty, particularly related to your finances: Can I really make money as a freelancer? How can I make money …

Live Your Values Part I: How Music Entrepreneurs Make Smart Career Choices

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“Values are like fingerprints. Nobody’s are the same but you leave ’em over everything that you do.” Elvis Presley Values are your qualities of intrinsic worth and the principles that run your life. Core values help to define who you are and what is truly important to you. In the words of one musician: “Values will help you to create …

The Mindset of Success: Four Pillars for Today’s Music Entrepreneurs

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Note: A longer version of this post appeared in I CARE IF YOU LISTEN. It is a fascinating, challenging time to be a musician. Traditional institutions struggle to remain relevant as new technologies and new ways of performing, disseminating music and interacting with audiences are changing our very world. A new model and more entrepreneurial model of success is emerging. What …

Entrepreneurial Projects: Creating and Pitching Successful Creative Projects

In my last post on the wonderful entrepreneurial projects of my students at Yale, I mentioned that we were very privileged to have a class with leading arts consultant and Yale Drama School Faculty Member Greg Kandel. The class took place at the beginning of our semester when the students were in the process of formulating their project plans and timelines. …