Attorney

Astrid is an invaluable resource for ALL lawyers in transition.  I felt lost and defeated after years of working at a law firm,and I wanted to make a change but didn\’t know how.  Astrid immediately inspired confidence and helped me make positive changes in my career and personal life.  The coaching process was empowering as I re-discovered my strengths and …

Composer

Astrid Baumgardner is a wonderful and inspiring coach who genuinely cares about her students’ and colleagues’ dreams.  She helps us achieve larger goals by using a positive and realistic approach to organizing our time for succeeding in the smaller goals along the way. Andy A, Princeton, NJ

Pianist, DMA and Juilliard Faculty Member

Astrid is one of the most inspiring people I know, having been incredibly successful in both her first career as a lawyer and her family life, while maintaining one of the most upbeat, optimistic, and forward-thinking personalities out there. — MS, New York, NY

Attorney at Amlaw 100 firm

My colleagues and I benefited immensely from Astrid’s communications and branding workshops.  She established a great rapport with our group so that everyone felt comfortable discussing their strengths, weaknesses and individual styles of communication.  Astrid provided specific and concrete tools for creating a unique brand that was meaningful to both very junior and very senior lawyers.  We left each session …

Freelance Horn Player and Manhattan School of Music Graduate

[Career Planning for Music Entrepreneurs] was a fantastic workshop.  In many ways, I wish that the topics covered in your seminar were part of the core curriculum for conservatory training. For musicians, self-esteem is closely related to artistic success which is in turn deeply intertwined with successful artistic endeavors.  Goal-setting strategies, project planning, asking the key questions which help to unlock hidden information— these are the skills necessary for building a platform of success. 

Living “in the Zone”: How Music Entrepreneurs Optimize Their Flow Experiences

Creative people know the feeling of being “in the zone”,  the state of effortless concentration and joy where your skill level meets the challenge at hand, you know what you want to achieve and you are receiving the feedback on how well you are doing, time whizzes by because you are doing something that you love, and you are thus inspired …

Entrepreneurial Projects: Creative Ways to Deliver Music and Engage Today’s Audiences

One of the hallmarks of my class at Yale School of Music is the entrepreneurial semester project that my students complete in order to gain experience with the skills that we learn in the class.  There are two rules: It has to be something that a student has never done before; and It has to be outside the student’s comfort zone. Yet …

Marketing for Music Entrepreneurs: 5 Steps to Connecting Your Music to Your People

 One of the biggest challenges for today’s musicians is marketing.   For many musicians, marketing feels manipulative and deceptive.  And marketing becomes even more challenging because as entrepreneurs, musicians are essentially marketing themselves.  All this in a world where the audience is aging, audiences are not as educated in classical music as they once were, there is a lot of …

Personal Branding for Musicians: How To Discover and Communicate What Makes You Unique

A personal brand is a powerful marketing tool for creative artists that communicates your authentic unique gift to the people you want to attract. It is a message to your ideal audience members •    that expresses what makes you unique and memorable
•    and distinguishes you from your competition
 •    so that your target audience connects with you emotionally and wants …