TAG: entrepreneurial projects

Today’s Audience For Classical Music: How to Make Classical Music Relevant and Accessible

Every fall, I have the privilege of teaching a project-based seminar to a group of budding music entrepreneurs at the Yale School of Music. The class, Creating Value Through Innovative Collaborative Projects (Music 621a), addresses the problem of how to keep classical music alive and vital in our culture.  My goal is to equip my students with leadership and innovation …

Innovation for Music Entrepreneurs: Get Creative with Implementation

One of the hallmarks of my class at the Yale School of Music, Creating Value Through Innovative Projects, is that students learn by taking action.  My seminar’s focus is how to generate innovative solutions to the most pressing problems in classical music today. Over the course of the past semester, my students worked collaboratively on four different creative projects. Three …

Ideas into Action: How Music Entrepreneurs Create and Innovate

One of my favorite aspects of teaching my Innovation and Collaboration class at Yale is the project whereby the students take on a critical problem in the classical music field and work in collaborative groups to create and implement new solutions to these problems.  It was fascinating to see how we were able to take the spark of an idea …

Know Your People: How Music Entrepreneurs Can Expand the Audience for Classical Music

standing ovation us army

Audience engagement is all the rage these days as the classical music field grapples with how to stay relevant in today’s culture. Many of us are asking the question of what do today’s audiences REALLY want. In my class at Yale last semester, we took up this question as part of our collaborative projects. The charge to my students was …

Entrepreneurial Projects: Creating and Pitching Successful Creative Projects

In my last post on the wonderful entrepreneurial projects of my students at Yale, I mentioned that we were very privileged to have a class with leading arts consultant and Yale Drama School Faculty Member Greg Kandel. The class took place at the beginning of our semester when the students were in the process of formulating their project plans and timelines. …